For Immediate Release:

Vanilla Adds Depth of Flavor to Father's Day BBQ

WAUKEGAN, ILLINOIS (May 24, 2012) – According to the U.S. Census Bureau, there are 70.1 million fathers across the nation. That means 70.1 million colorful ties, tool kits, and golf clubs purchased every Father's Day. This year, try something new: enjoy the summer weather and break out the grill to give dad a personal gift with a tasty twist.

Add flavor to his favorite steak or BBQ meal with Nielsen-Massey Vanillas. Family owned and operated Nielsen-Massey has been creating quality vanilla and pure flavor products since 1907. They are a great addition to a summer BBQ, pairing well with meats, veggies, and even summer cocktails. While vanilla extract may seem like it belongs in mom's baking cabinet, vanilla can become a go-to ingredient for dad's BBQ too.

"Vanilla extracts are perfect in savory dishes – especially in marinades and rubs. They add a depth of flavor and actually enhance the natural flavor of the meat," said Craig Nielsen, chief executive officer of Nielsen-Massey Vanillas. "I've been known to use the flavors of vanilla for my own summer BBQs."

Surprise dad this year by adding a unique vanilla twist to his favorite meal. The Kona Rubbed Steak recipe below is a great place to start.

Kona Rubbed Strip Loin
8, 6 oz New York strip steaks

Marinade
1 qt. Kona coffee, brewed extra strong and chilled
1/4 cup Kona coffee grounds
1/2 cup chipotle peppers
1/4 cup rice wine vinegar
1/8 cup Nielsen–Massey Madagascar Bourbon Pure Vanilla Extract
1 teaspoon Nielsen-Massey Pure Coffee Extract
6 cloves garlic, peeled and chopped
3 shallots, peeled and chopped
4 sprigs of thyme, chopped
3/4 cup brown sugar
1/2 bunch scallions
1 cup salad oil

Combine all of the solid ingredients in a food processor and blend. Slowly add the coffee and salad oil and blend until all of the ingredients are combined. Cover the steaks in the marinade and cover with plastic wrap so the marinade covers the entire surface area of the meat. Marinate for at least 4 hours. After marinating, remove and dry off the steaks. Season with salt and pepper, and grill to your desired temperature.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey's Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar and Certified Organic Madagascar Bourbon Pure Vanilla Extract and Beans.

Nielsen-Massey Vanillas recently introduced a line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are Allergen-Free and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

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Photos are available upon request. For more information about Nielsen-Massey Vanillas, contact:
Gardi Wilks, gwilks@savoragency.com
Savor – the food agency, 847.556.7511