Booth Number 736
For Immediate Release:

WAUKEGAN, ILLINOIS (June 30, 2013) – Nielsen-Massey, the makers of fine vanillas and flavors, is showcasing its new Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract at the 59th Summer Fancy Food Show, June 30-July 2 at booth 736.

Nielsen-Massey is the first producer to offer Certified Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract. Released first to top restaurant chefs, the extract was recently made available for consumer purchase at gourmet food shops throughout the United States, helping home cooks and gourmet chefs know the pure vanilla flavor in their favorite dish is good for the environment and the farmers who grow the vanilla beans.

The extract is certified by Fairtrade Canada, a nonprofit Fairtrade certification organization and member of Fairtrade International.

"We are excited to be able to offer a product that is both certified organic and Fairtrade,' said Craig Nielsen, CEO of Nielsen-Massey, the first vanilla manufacturer to offer such a product. "Although Fairtrade products are commonly known to be coffees, teas and cocoa, it is just as important for our vanillas to be Fairtrade certified to promote sustainability and help producers in the countries where our vanilla beans are grown."

Fairtrade certification helps small-scale farmers in developing countries receive a fair price for their crops; it also ensures they use sustainable farming practices that protect the environment. Nielsen-Massey’s Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract is made with beans grown in the shade and integrated with other crops, which helps protect against erosion and deforestation.

The Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract is available in 2, 4, 8 and 32 ounce bottles for retail. The suggested retail price for a 4 ounce bottle is $11.00. The product is available in 32 ounce bottles (6 to a case) and gallons (4 to a case) for foodservice.

Nielsen-Massey will also be showcasing its signature vanilla products, which are made using a proprietary cold extraction process that gently extracts more than 300 complex flavors from the vanilla bean. Nielsen-Massey Pure Vanilla products include:

• Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico
• Sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder
• Madagascar Bourbon Pure Vanilla Bean Paste
• Madagascar Bourbon Pure Vanilla Sugar

In addition, Nielsen-Massey Vanillas has a line of Pure Flavor Extracts. The Pure Flavor Extracts contain natural botanic oils in an alcohol base for the cleanest flavor and purity. They are made with the same stringent quality standards as their famous Pure Vanilla Extracts. The line includes:

• Pure Chocolate Extract
• Pure Almond Extract
• Pure Orange Extract
• Pure Lemon Extract
• Pure Coffee Extract
• Pure Peppermint Extract
• Orange Blossom Water
• Rose Water

*Update: As of 2015, all Nielsen-Massey Fairtrade products are certified by FLOCERT.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey’s Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar, Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract and Organic Madagascar Bourbon Pure Vanilla Beans.

Nielsen-Massey Vanillas also offers a full line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are Allergen-Free and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

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For more information about Nielsen-Massey Vanillas and its products please contact Gardi Wilks, 847-556-7511, gwilks@savoragency.com. To view the Nielsen-Massey Vanillas product lines visit www.nielsenmassey.com.